Topics

More

So…Why Is There A Snapchat Filter For Condoms At THON?

As you scroll through THON 2019’s five new Snapchat filters, you may come across another filter you didn’t expect to see this weekend:

Durex didn’t seem to get the memo that it’s THON weekend at the BJC and deployed a sponsored filter with happy condoms telling users that they’re “wrapping up the day.”

Snapchat offers the filter option to businesses as an ad format. Snapchat’s ad targeting would allow Durex to “reach the most relevant Snapchatters for [its] product and goals” based on demographic characteristics like age and gender, users’ previous interests and behaviors, and location:

There’s a chance this filter existed in the area before THON even began or that the BJC ended up on the edge of a the radius selected around Penn State. College kids likely interact with companies like Durex online, too, so it could be targeting other universities with the same ad. Anyway you spin it, though, it’s a little weird that Durex didn’t do enough research to realize there was a charity dance marathon for pediatric cancer in the area it wanted to reach.

If you’re going to promote sex, safe sex is probably a good route to go. Maybe just work on your timing, Durex.

Your ad blocker is on.

Please choose an option below.

Sign up for our e-mail newsletter:
OR
Support quality journalism:
Purchase a Subscription!

About the Author

Gabriela Stevenson

Gabriela is a senior majoring in print and digital journalism and Onward State's former student life editor. She is from Norristown, PA, which she normally refers to as "30 minutes outside of Philadelphia" (she looked up the exact driving time). She enjoys really enjoys eating cereal at night, in case you were wondering. To contact Gabriela, e-mail her at [email protected], or follow her on Twitter @GabiStevenson if you want to feel young again.

Penn State Athletics Announces College Football Playoff Student Ticket Information

Students can request tickets via a lottery system until 5 p.m. on Friday, November 29.

What To Do In Pittsburgh Over Thanksgiving Break

Yinz ready for break? We compiled the events to keep you busy during your break back in the ‘burgh!

Staff Picks: Where We Want To Be Buried Around Penn State

From their freshman year dorm to Mount Nittany, our staffers shared where they’d like to be buried around Penn State.

113kFollowers
164kFollowers
62.7kFollowers
4,570Subscribers
Sign up for our Newsletter
Other posts by Gabriela

Looking Up From My Shoes: Gabriela Stevenson’s Senior Column

“Looking up can be hard to do (especially when your shoes are really cute). When you do, it may not look like what you thought it would. I know now that can be a really great thing.”

Pop Up Ave Is Back For Its Annual Spring Flea Market

Penn State Researchers Discover Lizards Probably Handle Sex And Stress Better Than People