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Penn State Launches Program To Prepare Student-Athletes For NIL Landscape

A new program launched by Penn State Athletics Thursday aims to help student-athletes understand the “ever-changing” landscape of college sports. For those out of the loop, we’re talking about brand deals, baby.

More specifically, though, Penn State’s “STATEment” program will help Nittany Lions understand the NCAA’s new policies that let student-athletes profit off the use of their names, images, and likenesses (NIL).

In a press release, Penn State said its STATEment program will help student-athletes learn about brand-building, social media responsibility, financial literacy, media training, and more.

“Our why has always been preparing our students for a lifetime of impact, and this new opportunity will allow them to explore entrepreneurship and develop skills which they will carry with them long beyond their time at Penn State,” said Vice President for Intercollegiate Athletics Sandy Barbour “For many years we have had a comprehensive educational program for our students when they arrive on campus and STATEment’s educational components are an extension of that program.”

Additionally, Penn State is partnering with the INFLCR (pronounced “influencer”) app, as well as Spry, to provide resources to its student-athletes. INFLCR will help student-athletes distribute content, while Spry should serve as a “one-stop shop” educational hub. Spry will also be used as to report required disclosures of opportunities, Penn State said.

The new program is just the latest step Penn State has taken to support NIL compensation. As The Athletic‘s Audrey Snyder reported earlier Wednesday, Penn State football is holding NIL-related meetings with recruits as part of official visits, mostly to help explain the ins and outs and lay out the groundwork. Players are encouraged to meet with Penn State before signing any deals or contracts, too.

To date, a handful of Penn State athletes like Sean Clifford and Roman Bravo-Young have already announced NIL-related endeavors, including new t-shirts and shoe raffles.

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About the Author

Matt DiSanto

Matt proudly served as Onward State’s managing editor for two years until graduating from Penn State with distinction in May 2022. Now, he’s off in the real world doing real things. Send him an email ([email protected]) or follow him on Twitter (@mattdisanto_) to stay in touch.

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