Today, a new era in college sports begins.

College athletes can now directly profit off the use of their names, images, and likenesses thanks to new legislation passed by the NCAA Wednesday. Hours before the organization’s vote, Pennsylvania legalized NIL compensation through Governor Tom Wolf’s signature.

Brand deals will naturally take some time to form, but there’s a good chance some Nittany Lions hit the ground running Thursday. Check this post for updates as more student-athletes announce partnerships, sign contracts, and rake in some extra dough.

Daniel Vasey, Adam Pilewicz, & Jordan Stout — Barstool Athletics

Penn State football’s Daniel Vasey and Jodan Stout, as well as men’s hockey’s Adam Pilewicz, also joined Barstool Athletics alongside hundreds of athletes, at this point. What’s that mean, exactly? No idea. It looks like they’ll at least get a free t-shirt out of it, according to the Google Form signup sheet.

Anna Camden — Cameo

Just like Sean Clifford, Penn State women’s basketball star Anna Camden is joining Cameo. A personalized message from the Lady Lions standout herself will run you $35 a pop.

Keatan Broughton — 304 Elite

Women’s volleyball defensive specialist Keatan Broughton announced a deal with 304 Elite, a gear and apparel company based in her home state of West Virginia. Broughton transferred to Penn State from West Virginia last spring.

Roman Bravo-Young, Mikayla Lantto, Erin Triandafils, & Sydney Wolf — Barstool Athletics

Roman Bravo-Young, Mikayla Lantto, Erin Triandafils, and Sydney Wolf are officially among the first student-athletes to join Barstool Sports’ new program attempting to represent and promote Division I athletes.

What exactly will Barstool Athletics do? Hell if we know. It literally launched hours ago. We’ll see!

Sean Clifford — Cameo

Sean Clifford is likely joining countless student-athletes in launching a Cameo profile this week. The popular app lets users pay ~celebrities~ to record personalized messages for them or others.

Want a message from Clifford himself? Each will run you a cool $30 through Cameo.

We’d expect many more Nittany Lions to hop on the Cameo Train moving forward as new NIL deals continue developing.

Bryce Effner — Gopuff

Need groceries? It looks like Penn State football offensive tackle Bryce Effner might have you covered.

Roman Bravo-Young — Shoe Raffle

In the market for a national champion’s shoes? You’re in luck.

Penn State wrestling star Roman Bravo-Young is raffling off his own sneakers this weekend. Naturally, they feature a slick “RBY” design on the side.

Online, Bravo-Young said he’s wrestled in the pair often but is looking forward to “seeing them on another wrestler.”

Sean Clifford — QB Takeover

Although full contract details and an announcement aren’t available, Sean Clifford t-shirts are available over at QB Takeover’s online Etsy store for $34.99 a pop.

Brandon Smith, Ta’Quan Roberson, Curtis Jacobs, & Derrick Tangelo — YOKE Gaming

Penn State football’s Brandon Smith, Ta’Quan Roberson, Curtis Jacobs, and Derrick Tangelo appear to be the first Penn State athletes to put pen to paper since the new NIL rules became official. Both announced partnerships with YOKE Gaming — a platform that lets users play video games with athletes.

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A post shared by Derrick Tangelo (@kingcongo_63)

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A post shared by Brandon???? (@b._smith__)

Penn Staters are certainly no stranger to YOKE. A number of Nittany Lions, including Trace McSorley, were already featured on the platform more than a year ago.

Editor’s note: Check back later for more updates as student-athletes break in the NCAA’s new NIL policies. Think we missed any? Send us an email at [email protected].