This year's conference features keynote speakers like NHL executive Kim Davis and New Jersey Devils President Jake Reynolds.
Shaver’s Creek expects to serve more than 10,000 pancakes and 20 gallons of maple syrup during the festival.
"Because I have the opportunity to sit in this seat, there are girls and young women that have the opportunity to say 'I can be an AD.' I've come to embrace that."
Unsurprisingly, Penn State's quarterbacks were a hot topic at Franklin's press conference.
"I remember thinking before the season even started, 'If I don't start...If I don't ever win a match...I'm just lucky to be here.'"