Penn State news by
Penn State's student blog



Penn State Announces Intent To Extend Pepsi Contract Through 2033

Better luck next time, Coke.

Penn State announced its intent to offer Pepsi a new contract Wednesday, maintaining the company’s exclusivity as the on-campus soft drink provider. The planned deal is expected to last through 2033, though terms have not yet been officially agreed upon.

As part of the deal, Pepsi will provide financial support toward “student initiatives and strategic priorities, including scholarships, student projects, research, educational programs and sustainability goals,” according to the university’s release. Previous contributions from Pepsi have aided efforts to construct the Bryce Jordan Center and the HUB-Robeson Center, among others.

In August 2022, a spokesperson for Penn State indicated the university was reentering the market for a new soft drink contract, in pursuit of “sound business practice.” A Coca-Cola truck was spotted outside Beaver Stadium in February, as Penn State continued evaluating options.

During the negotiations, Pepsi separated itself as the lead candidate in part due to its diversified product portfolio. “[Pepsi] included 400 more product offerings than the other competitor,” read Penn State’s release.

Pepsi has possessed on-campus pouring rights since initially inking a deal with Penn State in 1992.

Your ad blocker is on.

Please choose an option below.

Sign up for our e-mail newsletter:
Support quality journalism:
Purchase a Subscription!

About the Author

Sam Fremin

Sam is a senior from Ashburn, Virginia, majoring in journalism and political science & minoring in German and creative writing. He is a Dallas Cowboys fan who relishes the misery of Eagles fans. All hate messages can be sent to [email protected] or @SamFremin on Twitter.

He may or may not read every single comment he gets.

Reflections & Memories From Happy Valley: Ishaan Kalani’s Senior Column

“Penn State has been more than just a place of academic pursuit for me. It’s been a melting pot of experiences, lasting friendships, and personal growth.”

Penn State Alum Tommy Viola Taking Lifelong Love For Baseball Into Minor League Role

“I’m living my dream. All I ever wanted to do was work in baseball.”

Matt McGloin Advocating For Students, Honoring Paterno Family Legacy In Board Of Trustees Campaign

“Where I’m at today in life and all that I have is because I had the opportunity to be a student-athlete at Penn State University. For me, this is how I give back to school that’s given me so much.”

Follow on Another Platform