The Big Ten and DIRECTV announced a new multi-year sponsorship deal Tuesday, which will bring behind-the-scenes coverage into the conference.

“DIRECTV will bring fans exclusive programming and behind-the-scenes content from the Big Ten Conference in partnership with the Big Ten Network, an experience so unique that fans will be on the edge of their seats year-round,” Chief Marketing Officer of DIRECTV Vince Torres said in a release. “We’re honored to be a Sponsor of the Big Ten Conference, one of the most competitive conferences in all of college athletics to make this a reality for Big Ten fans everywhere.”

The new deal aims to give fans a deeper look at the Big Ten, including more significant coverage of specific teams within the conference like Iowa women’s basketball and Nebraska women’s volleyball, which were named in the release as examples. Moreover, DIRECTV plans to showcase “iconic football rivalries this fall and legendary basketball programs starting this winter,” too.

DIRECTV will also be a supporting partner of the Big Ten’s diversity, equity, and inclusion initiatives, as well as a presenting sponsor for at least one Big Ten Championship event in each year of the partnership.

“We appreciate DIRECTV’s continued support for the Big Ten Conference,” Big Ten Commissioner Tony Petitti said. “From highlighting our student-athletes in exclusive behind-the-scenes action across multiple sports to involvement with our championship events to support for our diversity, equity and inclusion initiatives, DIRECTV continues to deliver for our fans.”

Content will be rolled out on DIRECTV and Big Ten Network’s social media platforms.