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Six Brands That Should Sponsor THON

Anyone want THON-branded shoes?

One of the biggest ways that THON raises money is through its sponsored advertisers. While THON already has many great sponsors, there are still a few logical partnerships we’d love to see.

Let’s take a look at some brands that we think should sponsor THON.

Smucker’s Uncrustables

For those who don’t know, THON has a peanut butter and jelly station under the concourse to supply dancers with sandwiches when they need a quick bite to eat. It would only make sense that the nation’s most popular on-the-go PB&J provider step in with a sponsorship.

HOKA Shoes

The dancers, along with many others, are on their feet for the entirety of THON. Running footwear brand HOKA is known for making super comfortable and supportive shoes, so it’d be a logical sponsor for THON. Maybe it could even make the dancers some THON-branded shoes for the event.

Wilson Tennis Balls

Tennis balls are another staple item at THON. Wilson is one of the most recognizable brand names in the tennis ball industry, so it’d make perfect sense as a sponsor.

Old Spice Deoderant

One of the downsides of a sleepless 46-hour dance marathon is the smell. Proper personal hygiene is necessary to have a successful THON experience, so bringing in a major player in the deodorant field as a sponsor only makes sense.

Hasbro Games

In the wee hours of the night, the dancers often need things to keep them entertained. Hasbro is the perfect sponsor because not only do they make a ton of famous board games like Monopoly, but they also own Nerf, which could provide foam footballs and basketballs to play with, too.

Apple

Just like everyday music consumers, THON obtains permission to play almost all of its music by purchasing it on iTunes. Given that THON is raising so much money for a good cause, Apple should step in with a few iTunes gift cards to help THON update its soundtack.

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About the Author

Mikey DeAngelis

Mikey DeAngelis is a Penn State graduate with a degree in film production who served as Onward State's visual editor from 2023-2025. While not reminiscing about his time at Penn State, he enjoys making content for his YouTube channel. Mikey loves Philly sports, traveling and hiking in National Parks, and watching movies. To reach Mikey, feel free to reach out on Twitter (@mikey_deangelis) or by email ([email protected]).

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