Happy Valley United, Penn State’s NIL collective, has announced a partnership with jewelry company GLD.

The two are coming together to create a custom line of Penn State-related jewelry. Part of every sale through Happy Valley United’s custom link will go towards NIL for student-athletes who are a part of the collective.

GLD was founded in Pittsburgh, Pennsylvania, by Christian Johnston in 2015. The company works with collegiate and professional sports teams to make high-quality jewelry. GLD collaborated with the NFL earlier this year to produce its official chain for the 2024 Super Bowl.

“At GLD, we pride ourselves on producing high-quality pieces to fit every style,” Johnston said in a release. “Nittany Nation’s unrivaled passion inspired this partnership. We look forward to giving back to Penn State student-athletes through this collection.”

Folks looking to get their own piece of NIL jewelry can go here for watches, necklaces, bracelets, and more.