This year, DMAIG (the Dance Marathon Alumni Group) is introducing "Hope From Coast 2 Coast," a virtual run fundraiser leading up to THON.
"Through our work this year, we will be laying the groundwork for future THONs to be more sustainable in waste and in practices as well as more efficient and safe in all manners."
The New York Jets will partner with THON for the first time ever to donate a portion of ticket proceeds from their December 17 game against the Miami Dolphins.
For every blood donation through THON weekend, the Red Cross will donate $2 to THON.
THON's Family Carnival brought families, orgs, and volunteers together 75 days before the big weekend and, per tradition, THON unveiled its 2017 logo.
Jesse James will represent THON as part of the NFL's My Cause, My Cleats campaign.