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about 2 years ago

AOL Sporting News Uses Jerry Sandusky in URL for Article About Hockey

Jerry Sandusky appeared in the website URL of an AOL Sporting News story on Monday in an article that had nothing to do with Jerry Sandusky.

The article, titled “Penn State hockey a a hot property in first D-1 season” includes the following URL:

URL

The article praises Penn State for its first season of Division 1 hockey — particularly increased attendance at events like the Three Rivers Classic and the sold-out game against Vermont at Philadelphia’s Wells Fargo Center.

The only mention of Sandusky in the story comes with this misplaced paragraph:

“The Nittany Lions’ hockey development has been a shot in the arm to the university at large, which continues to work its way back from the Jerry Sandusky scandal. It also helps the visibility of NCAA hockey.”

The URL switcheroo is a seemingly shallow move by The Sporting News to improve the Search Engine Optimization of the website while taking advantage of a common search term.

Nothing surprises me anymore.

Sandusky Scandal - On November 5, 2011, a 23-page Grand Jury report rocked Penn State to its foundation. As a result of Jerry Sandusky being convicted on 45 of 48 counts sexual abuse against 10 minors and subsequent fallout and alleged coverup by several key school administrators and legendary coach Joe Paterno, these events will forever be a dark stain in the history of our University. Read more