And That’s How You Do Social Media Marketing
I pity T-Mobile for more than not being able to carry the Jesus Phone.
The company’s hosting a ‘CLIQ Challenge‘ on Facebook right now in which anyone with a Facebook account can “vote” for a school. The school with the most votes gets a free Weezer concert and $1 for every vote it received. That $1 per vote would probably go right towards Graham Spanier’s personal Eden, but hey, it’s still money.
The reason I feel bad for T-Mobile is that today’s Collegian article about the potential concert did not mention T-Mobile or the CLIQ once – the whole thing was referred to only as “the contest.”
So, here’s the exposure T-Mobile was hoping to get : HEY PENN STATE, T-MOBILE HAS A PHONE CALLED THE CLIQ AND IT’S COOL LIKE WEEZER.
Now click the guys with the sweet shades and vote for Penn State already.
Your ad blocker is on.
Please choose an option below.
Purchase a Subscription!
About the Author
Penn State Trustee Signs Letter Supporting Protect College Sports Act Of 2026
Anthony Lubrano was just one of three signees listed with ties to the Big Ten.
Penn State and the Process of Life
To paraphrase Mark Twain: The reports of higher education’s death have been an exaggeration. American universities produce more research and relevant knowledge for the world at large than any other institutions I know of. Tuition may be too damn high, but over the long-run, undergraduate degrees are definitely worth the cost. But Penn State could be so much more. It used to be, I think.