And That’s How You Do Social Media Marketing
I pity T-Mobile for more than not being able to carry the Jesus Phone.
The company’s hosting a ‘CLIQ Challenge‘ on Facebook right now in which anyone with a Facebook account can “vote” for a school. The school with the most votes gets a free Weezer concert and $1 for every vote it received. That $1 per vote would probably go right towards Graham Spanier’s personal Eden, but hey, it’s still money.
The reason I feel bad for T-Mobile is that today’s Collegian article about the potential concert did not mention T-Mobile or the CLIQ once – the whole thing was referred to only as “the contest.”
So, here’s the exposure T-Mobile was hoping to get : HEY PENN STATE, T-MOBILE HAS A PHONE CALLED THE CLIQ AND IT’S COOL LIKE WEEZER.
Now click the guys with the sweet shades and vote for Penn State already.
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Penn State and the Process of Life
To paraphrase Mark Twain: The reports of higher education’s death have been an exaggeration. American universities produce more research and relevant knowledge for the world at large than any other institutions I know of. Tuition may be too damn high, but over the long-run, undergraduate degrees are definitely worth the cost. But Penn State could be so much more. It used to be, I think.
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