USA Today’s Slacker Approach to New Media

USA TodayPenn State Live announced a new partnership between Penn State and USA Today this morning. Penn State students will now have access to USA Today’s e-Edition.

The e-Edition is the USA Today print edition, except now instead of being on nice broadsheet, it’s stuffed into a Scribd-style interface. A couple of features supplement the print content (video links and editor picks), but the overall experience is still far short of what you would get by just VISITING THE WEBSITE.

I understand people who prefer the experience of reading print to accessing news online, but could this really be the product that pulls them online? The Newspaper Readership Program already delivers free issues of the New York Times, Centre Daily Times, and USA Today to a bunch of spots on campus. All you need to do is swipe your ID+ card. What problem does the e-Edition solve?

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