“Penn State Football Story” Replacement Named
It was first revealed back in February that Pittsburgh-based firm Mind Over Media’s “Penn State Football Story” would not be retained for 2012 and beyond. This came to light after the University cut ties with Guido D’Elia, the former Director of Football Communications and Branding and part owner of Mind Over Media.
On Wednesday, Penn State announced that the show’s replacement, “Penn State Football 2012 — The Next Chapter,” will first air on September 2, the day after the Nittany Lions’ home opener against Ohio. The show continues Penn State Athletics’ partnership with Penn State Public Broadcasting to produce a weekly show of highlights and features of Penn State football– this year with Bill O’Brien at the helm.
According to a press release, the show will showcase “a fast-paced, intimate look at Nittany Lion football and include exclusive interviews with Coach O’Brien, members of the football staff and team members and behind the scenes access from pre-season through the end of the season.”
The show will continue to be broadcast on WPSU-TV in State College, as well as many other stations across Pennsylvania, the Northeast, and the Mid-Atlantic.
“For several months now, we have referenced `The Next Chapter’ of Penn State Football,” said Dave Joyner, Penn State Acting Athletic Director said in the release. “Our extended collaboration with Penn State Public Broadcasting will bring that to life for our fans every week this season. This football team has tremendous character and personality and this year’s show is going to reveal that each and every week.”
The following outlets will carry “Penn State Football 2012 – The Next Chapter” every Sunday throughout the season:
- WPSU-TV, Ch. 3 (State College/Central Pa.)
- WTAJ-TV, Ch. 10 (State College, Altoona, Johnstown)
- WLYH-TV, Ch. 15 (Harrisburg, Lancaster, York, Reading)
- WNEP-TV, Ch. 16 (Scranton/Wilkes-Barre)
- WFMZ-TV, Ch. 69 (Allentown, Bethlehem, Easton)
- WFXP-TV, Ch. 66 (Erie)
- Root Sports (Western Pa./Eastern Ohio/W. Va.)
- CSN-Philadelphia (Eastern Pa./New Jersey/Delaware)
- MASN (Baltimore-Washington, D.C.)
- NESN (New England)
“The Penn State Football Story” was always well-produced and a great inside look at the football team. We can only hope this new show can live up to its predecessor.