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Fight on State: Guido Relieved of Duties

According to a report from FightOnState.com, Guido D’Elia has been relieved of his duties as Director of Football Communications and Branding. D’Elia was hired in 2004 to rejuvenate a fan base and transform the game-day atmosphere at Beaver Stadium.

Some of the notable additions to the game-day experience throughout D’Elia’s tenure were whiteouts, Zombie Nation, the Gladiator video, and several themed games including “(Favorite) Jersey Day”, and “Classic Day” which centered around wearing tie dye.

In 2005, a few weeks after a memorable home victory over Ohio State, Sports Illustrated named Penn State “The Greatest Show in College Football.” Going forward, this would become D’Elia’s marketing campaign as many fans began to grow angry with piped in music that took playing time away from the Blue Band and an atmosphere that they believed was forced.

The firm “Mind Over Media” who produced the show “Penn State Football Story” was also not retained. D’Elia has part ownership in the company.

For those unfamiliar with D’Elia’s role, these two posts provide a bit more insight.

Guido’s departure will certainly lead to some changes on Saturdays at Beaver Stadium.

Stay tuned for more details as they unfold along with reactions.

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About the Author

Drew Balis

Drew is a senior marketing major. This fall, he will be covering Penn State Football for Onward State. He is a huge Philadelphia sports fan and loves THON and Domonic Brown.

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