The word pharaoh translates from Egyptian as “great house.” And on January 23rd, Limitless Entertainment (@LimitlessLive ) in conjunction with GlowU (@GlowU) are bringing great house to Penn State as part of the RISE concert series featuring EDM producer, Fareoh (@theFareoh), at Levels Nightclub.

Yes — that’s what this big ass snow pyramid outside of the Thomas building is all about. It was a clever guerrilla marketing scheme forged from the snow shovels of Limitless’ Anthony Barresi and Colin Roth.

Labeled by Dancing Astronaut as “one of EDM’s most up-and-coming producers,” Fareoh commands the dance floor with a set list packed full of pounding original mixes and remixes of artists that range from Kaskade to Late Night Alumni. With pristine vocalizations, a pop-infused electro swerve, dangerous drops and up-lifting house progressions; Fareoh spins a set that’s as unpredictable as a sandstorm.

Supporting acts for the event are to be release throughout the next week, but State College DJs have a chance to open the show by entering the Rise Up And Spin! content sponsored by the Electronic Dance Music Club. Ticket are available for purchase for only $15.00 at charge.fm. For all updates and more information check the GlowU website.