PSU news by
Penn State's student blog

Topics

About

“Penn State Lives Here” Plans an Alumni Explanation Tour

Don’t call it an apology tour, but Penn State’s much-maligned and unoriginal “Penn State Lives Here” branding campaign is hitting the road next month and coming to a city near you.

“It will take some time to better understand the branding initiative as we continue to roll it out,” wrote Penn State Alumni Association Executive Director Roger Williams in a recent email to alumni. “And so the Penn State Alumni Association will be taking PulsePoint and University Marketing on the road to present the branding initiative and answer questions at three alumni events in December.”

The folks from PulsePoint (the marketing company responsible for Penn State Lives Here) and University Marketing will make stops in the following cities to help explain Penn State’s new brand to alumni (read that sentence a few times — a marketing company trying to explain OUR brand to US):

  • Dec. 10: Philadelphia, Penn State Great Valley
  • Dec. 11: Harrisburg, Penn State Harrisburg
  • Dec. 12: Washington D.C. area (TBA)

While I’m disappointed Williams and the Alumni Association are getting involved in the clandestine, flaming money hole that is the Penn State Lives Here campaign, Williams does present some vivid, historical examples in his email about what exactly our brand is.

Penn State’s 12th president, Eric Walker, expressed this concept exceedingly well more than half a century ago:

“The University consists not entirely of the faculty, nor of the campus and the buildings upon it, nor even of the students in residence at any one time.

“It also consists of all who have entered the University and then have gone forth from her. As with those who have gone forth before, you are now a part of Penn State, and she is a part of you.

“Wherever you go, she will go with you. Wherever you work, there the University will be at work. Whatever you do, Penn State will be reflected in your accomplishments, your successes, and your triumphs.”

Indeed, great men and women like Walker said these things with a true passion for the university and its ideals, and a vision for what it ought to become. They said it organically and to anyone that would listen; it wasn’t shoved down our throats with a big banner in the middle of campus or in nauseating television ads and Twitter campaigns. And it didn’t cost untold millions of dollars, either.

Maybe our Marketing Department can learn something from the words of Eric Walker. Maybe.

About the Author

Kevin Horne

Kevin Horne was the editor of Onward State from 2012-2014 and currently holds the position of Managing Editor Emeritus, which is a fake title he made up. He graduated from Penn State with degrees journalism and political science in 2014 and is currently seeking his J.D. at the Penn State Dickinson School of Law. A third generation Penn Stater from Williamsport, Pa., Kevin is also the president of the graduate student government. Email: [email protected]

Comments

More by Kevin

Hometown Brewery Releases Beer Honoring Evan Pugh

Penn State’s first president Evan Pugh was born in 1828 at Jordan Bank Farm, three miles south of the city center of Oxford, Pennsylvania, an hour west of Philadelphia in Chester County. One-hundred eighty-nine years later, an Oxford brewery is honoring one of the preeminent champions of “liberal and practical” higher education in the form of a delicious Porter.

Penn State Basketball Downs Colgate 72-59 In Front of Thanksgiving Eve Crowd

Why Honoring Paterno Still Matters

Athletics

Penn State Hockey Releases 2018-19 Roster

Brett Murray is no longer on the team after an uneventful tenure in Happy Valley that saw him score just one goal in 33 games.

Penn State Women’s Soccer Sophomores Start Season Strong

Penn State Women’s Soccer Beats Duquesne 6-0

Shea Moyer Lifts Penn State Women’s Soccer Past West Virginia 1-0

Penn State Women’s Soccer Poised For Strong 2018 Season

Student Life

Your Fall 2018 Sylly Week Playlist

Whether this is your first semester or last, welcome to Sylly Week.

While You Were Gone…

Involvement Fair Returns To HUB Lawn Syllabus Week

Plans Submitted For New KFC In State College

Developers have submitted preliminary land development plans to build a new KFC restaurant at 1780 S. Atherton St. in State College.

Join Onward State: Fall 2018 Application

Onward State is hiring for the fall semester and we’d love to have you join us.

While You Were Gone…

Here’s a roundup of what went on around Penn State during summer break.

Be the first to know

  • Top posts and the best Penn State stories

Thank you for subscribing.

Something went wrong.

What Changed In State College While You Were Away

With another summer in the books, here are all the changes to State College that happened while you were gone.

Send this to a friend