Penn State To Launch Daily Newsletter In June
Some news that came out of last week’s Board of Trustees’ committee meetings might result in some crowded inboxes.
Information director Lisa Powers announced plans for a daily newsletter, Penn State Today, that will be e-mailed to everyone with a psu.edu e-mail address (130,000 or so) starting in June. She said most Big Ten institutions have a similar vehicle that delivers daily news to students and faculty and it is one of the key internal pieces Penn State media relations has been missing. Those with a psu.edu address will have no choice but to receive these e-mails; those without one can also sign up.
One can imagine that this will not go over too well with students who don’t care about news stories with a public relations slant, as Twitter is aflame with complaints whenever Rodney Erickson’s office sends out an e-mail, but there’s no doubt it’s a solid outreach measure. Just try not to groan too much about those extra clicks you’ll have to make.