If you’ve been to a home Penn State football game this November, chances are you’ve seen Devon Still’s video to fans asking fans to pledge money for Uplifting Athletes.

AAA has pledged $500 per Penn State touchdown to Uplifting Athletes over the course of the team’s five games during the month of November. With donations going to the Kidney Cancer Association, there’s no questioning Still’s stake in the organization outside of his interest as a former participant.

“This program helps the chapter evolve into a year-round operation because it’s so difficult for them during the season to do much,” said Uplifting Athletes Executive Director Scott Shirley to GoPSUSports. “But, that’s when they are most visible. This is a great tool for them to take advantage of that, and it doesn’t require a lot of their time.”

Last year, Uplifting Athletes raised a record $151, 990, pushing the Penn State Chapter’s overall fundraising to more than $1 million since its start in 2003. Uplifting Athletes is the largest single donor to the Kidney Cancer Association, which has helped bring seven new kidney cancer treatments to market since its inception. Fans can also support the drive by donating on the campaign’s website.

You can check out Still’s video below asking fans to donate to the cause: