PSU news by
Penn State's student blog



THON Promotes Brand With #CancerCannot

Through various social media platforms, THON does an excellent job spreading awareness of pediatric cancer. From Instagram, to Facebook, to Twitter, the student-run philanthropy effectively covers all of its bases. In February of last year, throughout THON weekend, the hashtag #THON14 even trended in the United States.

This year, the dance marathon has upped its social media game with its new hashtag, #CancerCannot.

“We’ve worked to make THON’s brand stronger through consistency in language and graphics, engagement with our followers, and creatively implementing ideas that are new to THON 2015 — like the usage of a broader hashtag with #CancerCannot,” said Aly Young, THON’s Public Relations director.

Unless you don’t have many friends, you’ve probably seen the hashtag throughout the week on Facebook and Twitter. THON volunteers have used the hashtag in personal messages throughout the week to spread inspiration and excitement for the big weekend.

“THON’s strategies with social media throughout the year have been highly focused on narrowing down our brand’s messaging on social media platforms, as well as engaging with the worldwide cancer community,” Young explained. “When we relate to a larger community, we have the opportunity to show the world how we as students are taking action in the fight against childhood cancer.”

THON’s website further emphasizes the new social media movement and accompanied hashtag, asking who do you dance for? It invites us to join the spreading of awareness, and that “we cannot, and will not, let cancer win!”

So when THON weekend hits in three days, be sure to maximize awareness by using the hashtag with any tweet, Instagram picture, or Facebook post. (And, of course, make sure you follow @THONwardState for wall-to-wall coverage all weekend.)

About the Author

Claire Marchon

Contributor for Onward State, from the San Fransisco, Bay Area. I am probably the biggest Simon & Garfunkel fan you've ever met; I might also be the only Simon & Garfunkel fan under 50 you've ever met. Either way I think it is very important you know I love Simon & Garfunkel.


More by Claire

The Problem With Yik Yak

The mint green application is relatively straightforward: It features a page filled with 200 character maximum, anonymous posts. In between the dozens of expressions of sexual angst and harmless jokes, however, there are posts written by students who abuse the opportunity for perceived anonymity.

Penn State’s Tea Institute Is Steeped In Asian Tradition

Penn State’s Funniest Students: Meet Full Ammo Improv


Penn State Women’s Volleyball Releases 2018 Schedule

Russ Rose’s Nittany Lions won’t play a single home match in September, electing to test themselves against teams like Stanford and Oregon early in the season.

Penn State Hoops Alumnus Joonas Suotamo’s Journey To Becoming Chewbacca Featured On ESPN’s ‘E:60’

Evaluating Tony Carr’s Performance At The 2018 NBA Draft Combine

Penn State Hockey Commit Evan Bell Wins Clark Cup With USHL’s Fargo Force

Center Ludvig Larsson Transfers To Penn State Hockey From Merrimack

Student Life

Penn State Esports Wins Tespa Collegiate Hearthstone Championship

With two Penn State Esport teams in the top eight, the odds of winning the National Championship were ever in our favor.

Road And Utility Work Impacting Penn State This Summer

Where Do Penn Staters Move After Graduation?

Plans Submitted For New KFC In State College

Developers have submitted preliminary land development plans to build a new KFC restaurant at 1780 S. Atherton St. in State College.

Predicting Penn State’s 2018 Kickoff Times

As the Nittany Lions have ascended back into college football’s elite, they’ve taken the field at night more often in the past few years and avoided the dreaded early kickoff.

We Are Royalty: Meghan Markle Is A Penn State Fan

Penn State fans are everywhere, even in the British royal family.

Be the first to know

  • Top posts and the best Penn State stories

Thank you for subscribing.

Something went wrong.

Penn State Esports Wins Tespa Collegiate Hearthstone Championship

With two Penn State Esport teams in the top eight, the odds of winning the National Championship were ever in our favor.

Send this to a friend