Penn State Will Not Increase Football Ticket Prices Until 2021
At last Thursday’s Board of Trustee finance, business, and capital planning committee meeting, Athletic Director Sandy Barbour proposed that there will not be an increase in football ticket prices over the next five years. While this isn’t to say that all games will be the same price, it essentially means that the next time Rutgers plays in Beaver Stadium, the tickets will cost the same as they did this past Saturday, until the 2021 football season.
“We don’t have the appetite, at this point, to raise ticket prices,” Barbour said, according to PennLive. “When we’re at the point where we are giving our fans something more, some new options, [raising ticket prices] may be more appropriate.”
Some board members appeared shocked by the statement presented by Barbour. One member even questioned, “So, we are not raising ticket prices?”, to which Barbour proceeded to verify her statement. Single ticket prices vary from $40 to $200 based on the Nittany Lions’ opponent and the location of the seats.
Though there appears to be no increase in single ticket prices, Rick Kaluza, Penn State’s Associate Athletic Director of Finance, did mention if there was a $2 increase on regular season ticket prices and a $1 increase on student season tickets, the program would benefit from a one million dollar profit. Though the small increase in ticket prices is not a major priority of the board or the athletics, Kaluza did say, “I’d think we’d been remissed if we didn’t look at that, considering we have not raised ticket prices since 2009.”
Ticket prices have the potential to rise eventually, though some may argue they aren’t getting what they’re paying for now and hope to see a stronger team while prices remain frozen.