Study: Penn State Is The No. 10 Most Valuable College Football Program
After what most considered to be a pedestrian 2015 football season, a study published by the Wall Street Journal gives Penn Staters something to be proud of — 481,390,000 things, to be exact. The study lists Penn State as the No. 10 most valuable college football program, worth $481.39 million (Penn State’s ice arena namesakes Terry and Kim Pegula just bought the Buffalo Bills for $1.4 billion, for reference). The valuation makes Penn State the third most valuable team in the Big Ten, behind only Big Ten East opponents Ohio State and Michigan, who ranked first and third in the nation, respectively.
The report was done by Indiana University-Purdue University Columbus finance professor Ryan Brewer, and did a comprehensive valuation of each and every FBS school’s football program. The FBS’ total value dropped 1.8 percent from last year, and Ohio State is the lone team worth $900 million after there were four such programs last year.
Right behind Penn State at Nos. 11 and 12 were Big Ten foes Nebraska and Iowa, which will both visit Happy Valley next year. Other notables in the top 10 were schools such No. 2 Texas (which went 5-7 this year), No. 4 Notre Dame, and No. 8 TaxSlayer Bowl champion Georgia.
Pitt checked in at No. 63 on the list and Temple at No. 78, so at least the Nittany Lions dominated the state this year in one category.