Penn State Athletics has partnered with Altius, a leading firm in the NIL industry, to help educate student-athletes and coaches on licensing, branding, financial literacy, and other topics relating to name, image, and likeness (NIL) legislation.

Altius will offer the university a wide range of resources, including workshops, to help manage important issues surrounding NIL. The firm will also help Penn State strategize to maximize its brand.

“[Altius] have a talented and experienced team with a vast understanding and knowledge of the NIL landscape,” said Sandy Barbour, Penn State’s outgoing athletic director. “We know the education Altius will provide to our stakeholders will help everyone navigate these evolving NIL waters.”

In a media release, Altius said it’s excited to partner with Penn State thanks to its long-standing status in the college athletics landscape. To date, Penn State won nearly 80 national championships and more than 300 conference titles, all while helping student-athletes maintain a 92% graduation rate.

“Penn State is a special place and one of the most iconic brands in collegiate athletics,” said Altius Vice President of Collegiate Partnerships Andrew Donovan.

To date, Altius has partnered with a handful of other schools, including Duke, LSU, North Carolina, Texas, Oklahoma, and USC. The firm draws strength from an advisory board comprised of experts and partners from ESPN, the NFL, and more.

Last week, a new independent collective — named Success With Honor — formed to help Penn State student-athletes succeed in the NIL landscape, too. That group is backed by a long list of well-known alumni and partners, including LaVar Arrington, Lisa Salters, and David Taylor.