Primanti Brothers’ annual 50-day challenge is back, folks.

Similar to 55 Days of Cafe, “50 Days of Pman” consists of going to the Primanti Brothers location downtown and purchasing any food item or beverage every day from Thursday, March 16, until Friday, May 5. Participants are only allowed to miss Easter Sunday.

Any purchase made in the store qualifies for the challenge, from ordering a single pickle for $1.50 to buying a beer.

Participants must punch their cards daily when they purchase an item. Any participants who punch their cards multiple times in one day or attempt to punch more than one card will be eliminated from the challenge.

Primanti Brothers will host a party on Wednesday, May 10, for all participants who successfully complete the challenge. Free food, t-shirts, and prizes will be provided at the exclusive event.

“It’s a prestige thing more than anything,” Primanti Brothers General Manager Kevin Korman said. “Yeah, you get some prizes and the party at the end, but it’s more about the pride you put into it. It’s like being a part of a sorority or fraternity. They take deep pride in being a part of the group they’re in, and it’s the same deal with Pmans.”

“Whenever you’re in here and you punch your card, you’re a part of the Pman family,” he continued. We get to know you, take care of you…it all just builds up into making a better community at the end of the school year.”

The challenge dates back to 2016 when the brothers of Delta Chi decided to go to Primanti Brothers for 50 days straight.

“They’re the ones that came here and started doing it,” Korman said. “They didn’t want to go other places and do anything else — they wanted to be here. We didn’t offer it at the time, but they still did it on their own. They came in 50 days straight, kept their tabs, and at the end of the year, we had a party for them. They’re the founding fathers.”

The following year, the restaurant officially started hosting the challenge for the Penn State community at large.

As the event has grown in popularity, it has attracted high-profile partners. This year, vendors such as Bacardi, High Noon, Bud Light, and Busch are expected to be involved with the post-challenge party.

Participants can go to Primanti Brothers during its hours of operation from 11 a.m. to 2 a.m. Monday through Sunday.

Best of luck!