At long last, the days of Penn State's administration standing behind canned marketing ploys like "Penn State Lives Here" could be a thing of the past. Penn State announced the appointment of Lawrence H. Lokman yesterday to be its next vice president for strategic communications, pending approval at next week's Board of Trustees meeting. Lokman is the founder and managing director of Window In Communications in Los Angeles, and served as a vice chancellor in UCLA's communications department from 2002 to 2010.