Overheard on Twitter: Bandwagon Jumped
Big Bad Bill Mahon is apparently dropping some new media game at a meeting of staff involved with communication (read: PR) at Penn State.
Don’t get your hopes up though.
Penn State Live produces a lot of content, but the organization still doesn’t understand how best to use Twitter. The @PennStateLive account is just used to broadcast blog updates; it follows 0 people. Likewise, the iPhone app will probably just be a front end to access the same content already available at live.psu.edu.
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About the Author
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Penn State and the Process of Life
To paraphrase Mark Twain: The reports of higher education’s death have been an exaggeration. American universities produce more research and relevant knowledge for the world at large than any other institutions I know of. Tuition may be too damn high, but over the long-run, undergraduate degrees are definitely worth the cost. But Penn State could be so much more. It used to be, I think.