PSU No Longer Helps Control JoePa Likeness

Penn State no longer helps manage the licensing of Joe Paterno’s name, likeness, and image, according to Assistant Director of Public Information Annemarie Mountz.

Some local retailers received a notification this morning that applied to the status of the Penn State/Paterno Licensing Program, which had formerly jointly controlled usage. In what is said to have been a mutual decision between the University and JVP Properties, the use of Joe Paterno’s name, likeness, and image will no longer be approved through the University, and Penn State will no longer approve any designs internally that feature his name, likeness, or image.

Paterno’s daughter Mary Kay Hort will manage the licensing program for JVP Properties, the now-exclusive licenser of Paterno’s identity.

Retail establishments will be able to sell any merchandise licensed under pre-existing contracts until their supplies are exhausted, according to the email, and licensees (manufactures) have 60 days to sell or dispose of the products.

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