PSU news by
Penn State's student blog



Marketing Guru Guido D’Elia to Return to Penn State as College of Comm Instructor

by Ali Fogarty and Kevin Horne

The father of “The Greatest Show in College Football” will return to Penn State for the Fall 2014 semester as an adjunct instructor in the College of Communications. Guido D’Elia, the director of branding and communications for Penn State football from 2004 to 2012, will teach COMM 497a, called Promotional Video Agency.

“We’re excited about this course — which will be an application-based, small-enrollment course that will involve marketing, communication, and video production,” College of Communications associate dean Marie Hardin wrote in an email. “Guido D’Elia has the experience and expertise to teach it. This will be a great opportunity for our students.”

According to the register, D’Elia’s class will provide “experience in a team environment producing strategic communication videos for campus clients, including those in athletics and academic units. Students will fill a variety of roles related to strategic marketing, including needs analysis, developing solutions, managing client relations and creating effective video.” The course will meet once a week on Monday nights and requires an application and interview process to register.

In simpler times, D’Elia was perhaps the single greatest subject for debate in the athletic department. Some accused D’Elia and his company Mind Over Media for synthesizing the game day atmosphere at Beaver Stadium with marketing gimmicks like “Classic Day” (fans were instructed to wear tie die shirts) and “Favorite Jersey Day”. He also received some heat for incorporating more piped in music during games and silencing the Blue Band a little too often (who could forget the great #7to1 debate?).

Others praised D’Elia for his marketing vision and promoting the annual White Out games and reinventing “The Penn State Football Story” television show. Zombie Nation became a mainstay under D’Elia’s tenure, among other favorites like Football Eve.

D’Elia was also responsible for organizing Joe Paterno’s public funeral arrangements, and served as a close confidant to the coach all the way up until his death.

“He was a member of the family,” said one Paterno family member, who asked not to be identified, to the Patriot News in 2012. “There was a lot of love between those two. And Guido was involved in planning the funeral procession [through State College], he was the guy who turned the Beaver Stadium lights on [after Paterno died] at night and he planned the memorial service [at Bryce Jordan Center].”

The university cut ties with D’Elia in February 2012 presumably as part of a post-scandal rebranding effort, although no reason was ever stated publicly.

D’Elia did not respond to repeated requests for comment for this story.

About the Author


Posts from the all-student staff of Onward State.


State College Links
More by Onward State

A Guide To Penn State’s Best Library Study Spots

A few of our staff members found their favorite libraries across campus and shared why love them for their uninterrupted study sessions.

Onward Debates: Should Penn State Schedule Other Teams For The White Out?

The Worst Places To Propose At Penn State


Big Ten Announces 2018-2019 In-Conference Hoops Matchups

The 2018-2019 season will feature a 20-game in conference schedule for the first time.

From Manager To Walk On: Penn State Softball’s Ashton Mensinger Enjoying Unexpected Opportunity

Penn State Women’s Lacrosse Loses To Maryland 13-8

Penn State Men’s Lacrosse’s Ryan Keenan Selected In MLL Draft

Penn State Baseball Snaps Eleven-Game Losing Streak Against Mount St. Mary’s

Student Life

Miniature Penn State Tailgate Bus Up For Sale, Tailgate Never Has To End

The bus was purchased at a church and designed to carry 22 children. Now it carries about 30 cases of beer.

Creamery ‘Brew And White’ Iced Coffee Now Available

Be A Part Of The 2018 Senior Class Photo Inside Beaver Stadium

Saquon Barkley Shows Some Skin On SI Cover

The NFL Draft begins Thursday, April 26, at AT&T Stadium in Arlington, Texas. Barkley is expected to be a top-five pick, and he and his most vehement supporters say there’s no reason he won’t go No. 1 overall.

Blue-White 2018 Prop Bets

Step right up and place some bets, folks!

Dry Weather Expected For Blue-White Weekend

Predicted temperatures in the mid-50s and mostly cloudy skies should make for a pleasant (but more importantly, dry) Blue-White Weekend.

Be the first to know

  • Top posts and the best Penn State stories

Thank you for subscribing.

Something went wrong.

Miniature Penn State Tailgate Bus Up For Sale, Tailgate Never Has To End

The bus was purchased at a church and designed to carry 22 children. Now it carries about 30 cases of beer.

Send this to a friend