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Visit SaquonBarkley.com To See The World’s Sketchiest Marketing Agency

Saquon Barkley’s gotten a lot of new things since he declared for next month’s NFL Draft in the waning moments of 2017.

The former Penn State star has a new social media handle (@saquon) and brand. He celebrated his 21st birthday by landing a lucrative Nike endorsement. He even has a baby on the way.

One thing missing, though, is a personal, branded website, most likely because Ari Amani & Co. owns the domain SaquonBarkley.com.

MyDomain.com shows the boutique marketing agency created the domain December 21, 2014, strangely, when Barkley was a senior in high school and owns it until December 21 of this year.

Ari Amani describes itself as “the premier firm specializing in the business affairs of some of your favorite icons of the world” and “millionaires who consult billionaires.” The home page is decorated with names of celebrities ranging from the Obamas to Lil Wayne to Brandy and Ray J’s Momma.

Without much attention, it’d seem like the firm boasts a clientele of truly, “your favorite icons of the world,” although that title seems a bit generous for the artist who rhymed “mama” and “lima bean.”

However, hidden in the paragraph is the clarification that the names are simply examples of “how everyone loves Ari Armani & Co.” When you click on the linked names, you’re taken to Facebook posts to a tweet liked by Jesse James (not that one), the Obamas sending an unpersonalized congratulatory note after presumably Ari Amani’s child was born, and Sonja B. Norwood wishing someone happy birthday.

We imagine that if Saquon Barkley ever requests the domain, his email will be included in this wall of fame of people who “love” Ari Amani.

The press clippings include mentions by “A-list Journalists And Media Personalities” such as Reddit users and independent consultant bloggers on Huffington Post  about hip hop artists the Chemists, Fred the Godson, and The Heatmakerz.

Although not as ironic as itanimulli.com and the former use of JebBush.com, anything to drive page views, folks. We appreciate the cutting-edge, creative marketing employed by “the premier firm,” though.

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About the Author

Anthony Colucci

Anthony Colucci was once Onward State’s managing editor and preferred walk-on honors student who majored in psychology and public relations. Despite being from the make-believe land of Central Jersey, he was never a Rutgers fan. If you ever want to know how good Saquon Barkley's ball security is, ask Anthony what happened when he tried to force a fumble at the Mifflin Streak. If you want to hear the story or are bored and want to share prequel memes, follow @_anthonycolucci on Twitter or email him at [email protected]. All other requests and complaints should be directed to Onward State media contact emeritus Steve Connelly.

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