Happy Valley United, Penn State’s NIL collective, is launching “More To Give,” an initiative aimed at securing more NIL opportunities for Penn State men’s basketball. The collective also hired Pat Flannery as the club’s general manager to jumpstart development and fundraising efforts for the team.

“It starts with us. And it starts with you. Nittany Nation — We need YOUR support.”

We Are… pumped to share our More To Give initiative to support NIL for Penn State Men’s Basketball

Read More and Join Now — https://t.co/EhlpRil1Yf pic.twitter.com/MBONm8wEAJ

— Happy Valley United (@HappyValleyUtd) November 6, 2023

“More To Give” comes from a phrase coined by former Penn State center John Harrar, who spent five years with the program from 2017 to 2022. Harrar was a fan favorite, holding the program record for most appearances (146) and is one of six Nittany Lions with 800 career points rebounds.

“As an alum of the program and university, we all have critical roles in keeping our men’s basketball program at a championship level,” Harrar said in a release. “It starts with NIL and giving our players an incredible experience within the Penn State community. Players, coaches, and fans alike, we all have More To Give.”

Flannery comes to Penn State after many years as a college basketball athlete and coach. He played his college ball at Bucknell, where he captained the Bisons for two years. After leaving Bucknell, he coached Mike Rhoades at Lebanon Valley College and won a Division III national title during his five-year tenure. He returned to Bucknell in 1994 and became the second-winningest coach in program history. After he retired from coaching, he worked as Bucknell’s senior development officer.

“NIL is an incredibly important part of building our program to win championships,” Rhoades said. “We have made our program better with the addition of Pat Flannery. He knows what it takes to build a winning and sustainable program on and off court. His leadership in the area of program building and fundraising will be game changing for our program. I’m more than excited to get back with Pat and use our shared Pennsylvania ties to build something special.”

As part of the “More To Give” initiative, men’s basketball fans can start a contribution directly to the team through Happy Valley United. Exclusive benefits for Happy Valley United members, including content through HVU On Demand and merchandise, will be available soon, according to the release.