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Heartwarming: Big Ten Unveils New ‘Maps’ Commercial

I want to live forever, folks.

On the same day that USC, UCLA, Washington, and Oregon joined the Big Ten, the conference unveiled the latest edition of its iconic “Maps” commercial.

Not much changed from the Big Ten’s original “Maps” commercial other than the addition of four new schools. While the previous commercial started at UCLA’s Rose Bowl stadium, the new one kicks off at Washington before moving to Oregon and then Los Angeles for USC and UCLA.

None of the landmarks have changed for existing Big Ten institutions, meaning Penn State is still recognized by Old Main, Beaver Stadium, and the Lion Shrine all nestled in the hills of the Appalachians.

Welcome to the new era of college sports, folks. The Hollywood sign is in the same conference as the Statue of Liberty.

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About the Author

Joe Lister

Joe, shockingly, was Onward State's managing editor from 2024-25. It was an honor. He's off employed doing journalism things, hopefully. If you want to complain about anything he's ever written, you can find him on Twitter (iamjoelister), email ([email protected]), or Signal (iamjoelister.93).

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