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DOTD: Penn State Lives in Philadelphia

The much maligned, unoriginal, and inorganic “Penn State Lives Here” campaign has taken its waste show to Philadelphia.

A video posted by the Penn State Instagram account shows a scrolling marquee on top of a Philadelphia building that tells people that “Penn State Lives Here” — despite the nearest branch campus being 13 miles away.

It’s been awhile since anything regarding our favorite marketing campaign came across our wire, and I would argue that this is the silliest thing that has happened since the Penn State Berks banner unveiling. Nothing will top that one, though.

Here it is, your Distraction of the Day:

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About the Author


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