The star of Saturday’s game between Penn State wasn’t Journey Brown who ran for 100 yards, including one 35-yard touchdown. It also wasn’t Sean Clifford who had three total touchdowns. And it wasn’t even Ricky Rahne who called a masterful drive that burned through the clock for most of the fourth quarter and ended in a touchdown.

It was whoever kept blowing up condoms into balloons and letting them float through the stadium, with some even reaching the field where they’d pop upon landing. Fans cheered any time one went airborne and continued to punch them like beach balls to keep them afloat.

It was one of the weirdest phenomena I’ve ever seen in the student section, as the handful or so that were launched captivated fans’ attention more so than some of the game’s more lifeless stages.

While we’re wondering whether condom balloons are about to become the new shaker and a permanent part of gameday in Happy Valley, we also started to imagine how they’d look alongside some of Penn State’s players and iconic images — just to get an idea if this relationship has the potential to be something special.

The answer is most definitely yes. Let’s get on branding them for next season.