The event will feature live performances, tailgate games, food vendors, and artists.
To help get the ball rolling, we brainstormed a few hypothetical brand deals for Happy Valley's current student-athletes.
Penn State said its STATEment program will help student-athletes learn about brand-building, social media responsibility, financial literacy, media training, and more.
"We're excited to have performers in front of live audiences once again. We're not quite back at business as usual, but this is a step in the right direction."
The Nittany Lions will play seven non-conference games before the Big Ten season begins.
Valdiserri will join 15 other contestants on the hit reality show's 23rd season.