It’s a new era of college sports, folks.

Student-athletes around the country are now able to directly profit off the use of their names, images, and likenesses (NIL). Now that the floodgates are open, dozens of Nittany Lions have already laid the groundwork to rake in some extra dough and cash in on their clout.

However, brand deals take a long time to form thanks to pesky paperwork and the fact that most of it can’t happen overnight. So, to help get the ball rolling, we brainstormed a few hypothetical brand deals for Happy Valley’s current student-athletes.

John Harrar — Destination Delco Tourism Bureau

It almost makes too much sense for the Onward State-proclaimed “King Of Delco” to get paid to help market southeastern Pennsylvania’s most infamous county.

Delaware County, known for its instantly recognizable accents and rich culture, needs an official ambassador to bring visitors in and keep business booming. We all know Harrar is a natural culture driver on the court, so why not bring him into the office to officially represent his native homeland? Easy money.

Penn State Wrestling — Wendy’s 4 For $4 Meal

After kicking absolute ass at this spring’s NCAA Championships, Penn State wrestling certainly deserves its own combo meal at a fast food establishment near you. Luckily, no better offering fits the team more than Wendy’s 4 for $4 meal. After all, the Nittany Lions accomplished just that when Roman Bravo-Young, Nick Lee, Carter Starocci, and Aaron Brooks each took home national titles back in March.

Sean Clifford — Clifford The Big Red Dog: The Movie

Who else would you want advertising a film about Clifford the Big Red Dog? Sean Clifford’s clearly got the charisma and know-how to sell a movie. Hell, he sold us on his football skills after throwing only five passes…for 195 yards and two touchdowns, of course.

Clifford might’ve been snubbed for a Heisman back in 2018. But if he’s hired to help promote this film, Clifford the Big Red Dog could very well be on its way to an Oscar nom.

Sam Coffey — Literally Any Coffee Shop

Folks…this is just far too easy. Women’s soccer star Sam Coffey was practically made to benefit off of some kind of coffeehouse sponsorship, whether that be a local join like Irving’s or Webster’s or a national chain like Dunkin’ and Starbucks. Maybe some cups of joe would help her become even more of a star on the pitch.

Jahan Dotson — Dots Candy

Look, gumdrops probably aren’t the first thing that comes to mind when you think of Jahan Dotson. But c’mon! This pun is way too easy, and there’s not a chance in hell any advertiser would pass up on such a simple connection.

Perhaps it’s best put this way: Gumdrops are sticky. Jahan Dotson’s hands are, as the experts say, sticky. That’s a match made in heaven.

Anna Camden — Spotify

As a broadcast journalism major with a well-produced podcast under her belt, Anna Camden seems primed for a kickstarter sponsorship with Spotify. Her aptly named show, “Courtside With Camden,” has already pulled some big-name guests, including Penn State men’s basketball coach Micah Shrewsberry. A brand deal with an up-and-coming podcaster is a win-win for Spotify and Camden alike.

Jonni Parker — World Federation Of The Deaf

Partnering with the World Federation Of The Deaf (WFD) would likely mean a lot to women’s volleyball star Jonni Parker, who was born with a rare condition that allows her to hear about 40% in her left ear and 45% in her right. She’s worn hearing aids since age 4.

In September 2019, she and Penn State partnered with the International Week of the Deaf — an initiative launched by the WFD — to host a “Silent Set” at Rec Hall and raise awareness and support those with hearing loss. Giving her the chance to continue supporting the hard-of-hearing community is a no-brainer.