Distraction of the Day: College Humor on Four Loko

It seems like Four Loko sprang out of nowhere this fall, and it’s not just a local phenomenon. Colleges across the country are facing a proliferation of the sugary sweet malt energy drink that has as much alcohol as six beers and as much caffeine as four cups of coffee.

This is a drink that will get you inebriated quickly and cheaply. In other words, it’s perfect for the dorm room rager or classy fraternity social, or a pregame that will last you all night.

The concoction is peaking in popularity as legislatures and health and alcohol agencies across the country discuss its acceptability for sale. Some colleges have gone ahead with banning the beverage on campus, including nearby Lebanon Valley College. There’s even a pretty catchy rap song about the drink.

Check out the video College Humor made about the drink. I think you’ll get what the problem with it is if you haven’t already experienced it first hand.

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Davis

Creator of @OnwardState. Big fan of sweaters. Now at Fusion.

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