There’s Kaytron Allen as “Fatman,” there’s Trace McSorley as “the kid from Briar Woods,” and, now, there’s Jocelyn Nathan as “Juice.”

Nathan, a Penn State women’s volleyball player, recently partnered with name, image, and likeness-based custom clothing platform Murry Ave to show off her “Juice” nickname through new juice box-themed merchandise.

Murry Ave, which has previously worked with athletes like DJ Augustin, Julius Chestnut, and B.J. Mack, reached out to Nathan with the idea of working together, and less than two days later, the online store was launched.

“They would send me pictures of what they were thinking and different ways to incorporate where I’m from, Delaware, my nickname, something about my number, about State College, various other things like that,” Nathan said. “I didn’t really have to do anything except pick colors and tell them that I wanted the juice box on there, and they did the rest, and I think it looks really good.”

The juice box logo features Nathan’s name and initials, jersey number No. 11, and a tribute to State College.

The design pays homage to Nathan’s nickname of “Juice,” which started when one of her club volleyball teammates accidentally mispronounced “Joce” going into her senior year of high school.

When Nathan arrived at Penn State, former libero Maddy Bilinovic told Nathan she wouldn’t remember her name, prompting Nathan to say, “You can call me Juice.” Since then, the nickname has stuck.

“[Bilinovic] started saying it. Everyone was like, ‘Who are you talking about?’ And they loved it, and then the coaches loved it. Honestly, now it’s kind of a thing around campus. Even other athletes will call me it. So it’s my new name here, for sure,” Nathan said.

The name “Juice” may be what Nathan’s teammates first think of when they see her, but Nathan’s skills on the court are what stand out to most people.

Nathan went from appearing in two sets during her freshman season to 59 in her sophomore year, when she racked up 35 digs in the NCAA Tournament alone, including a career-high 10 in the Nittany Lions’ 3-1 national championship win over Louisville.

After going 23-9 and having her season ended in the regional semifinals in 2023, Nathan said the Nittany Lions entered this past season with the goal of a national title, which came true after a historic run.

“It was unreal, but it was nothing that we didn’t think would be the case. We had talked about winning the national championship since the spring when all the new people came in, and we knew that we had the team that had what it took,” she said. “I think as unreal as the whole experience was, and just the glam of it all, it was just nice that we could do what we talked about doing and put the words into actions.”

There are high expectations from outside the program after the national championship, but Nathan said the Nittany Lions will have to adjust to their new roster, which lost key players Jess Mruzik, Camryn Hannah, and Taylor Trammell to graduation.

Realizing she hasn’t peaked yet, Nathan is remaining optimistic that she and the team can repeat their success from last season, despite some expected struggles in spring practices and exhibition matches.

“I’m excited for this team. It’s definitely a brand-new team with a lot of younger girls. I think we’re still figuring things out,” she said. “It’s going to be a different dynamic, but we’re still going to be very scrappy, and I’d say a very driven defensive team.”

Whether it be promoting her “Juice” nickname through her new clothing line or sharing the court with her teammates, Nathan is happy to be doing it in Happy Valley.

Folks can check out Nathan’s juice-inspired merchandise here.